From Idea to Launch: Our Agile Approach to Custom Software Development

by Maven Labs, Chief Everything Officer

Step 1: The Great Discovery (a.k.a. “What Do You Actually Want?”)

We kick things off with a discovery session, which is basically a fancy way of saying, “Let’s talk about your idea until we both understand it better than your mother does.” We ask the tough questions:

  • Who’s going to use this?
  • What problem does it solve?
  • Will it make us all rich and famous?

We map out your goals, your users, and your wildest dreams. Whiteboards are involved. Sometimes, there are snacks.


Step 2: Planning-But Not the Boring Kind

Here’s where we put the “fun” in “functional requirements.” We break your big idea into bite-sized features (user stories, if you want to sound like a pro at parties). We prioritize what matters most, so you get the good stuff first.

And because we’re Agile, we don’t write a 200-page spec doc that nobody reads. Instead, we make a plan that’s flexible-like yoga, but with fewer awkward stretches.


Step 3: Sprinting (But Not Literally, We’re Developers)

Now the magic happens. We work in sprints-short, focused bursts of productivity, powered by caffeine and the occasional meme. At the end of each sprint, you get to see real, working software. Not just wireframes. Not just promises. Actual features you can click, poke, and break (please don’t break them).

You give feedback. We listen. We adjust. It’s like a dance, but with fewer jazz hands.


Step 4: Testing-Because “It Works on My Machine” Isn’t Good Enough

Our QA team puts your software through its paces. We hunt bugs with the enthusiasm of a cat chasing a laser pointer. We test on different devices, browsers, and operating systems-even that ancient laptop you refuse to throw away.

If something breaks, we fix it. If nothing breaks, we celebrate with cake (or at least more coffee).


Step 5: Launch-Release the Kraken!

The big day arrives. We deploy your shiny new software to the world, making sure everything runs smoother than a buttered otter. We monitor, we tweak, and we stand by with virtual confetti.

You get the glory. We get the satisfaction of another successful launch (and maybe a testimonial, hint hint).


Step 6: Continuous Improvement-Because Software Is Never Really Done

Just when you think it’s over, we remind you: software is a living thing. There’s always room for improvement, new features, and the occasional bug fix. We stick around for the long haul, ready to help your product evolve-like a Pokémon, but with more code and fewer Pokéballs.


Why Agile?

Because life is unpredictable, and so is software development. Agile lets us adapt, pivot, and deliver value fast-without the drama of waterfall projects or the existential dread of missed deadlines.

Plus, it gives us an excuse to use words like “scrum,” “sprint,” and “retrospective,” which make us sound way cooler than we actually are.


Ready to Turn Your Idea Into Reality?

If you’ve got a software idea and a sense of humor, we’re the team for you. Let’s make something awesome-one sprint (and one bad joke) at a time.


Contact us today. We promise we won’t make you write user stories on a napkin. Unless you really want to.

More articles

Claude Code vs Gemini CLI: The Ultimate AI Developer Showdown

Two titans have emerged in this brave new world of terminal-based AI coding assistants: Anthropic's Claude Code and Google's Gemini CLI. Both promise to revolutionize how we write software, but which one deserves a permanent spot in your development workflow? Let's dive into this epic battle of the bots, shall we?

Read more

How AI Agents and Automations Are Changing the Way We Work

The modern workplace is undergoing a transformation driven by artificial intelligence (AI) and automation. For software development companies and beyond, AI-powered automation tools are not just streamlining repetitive tasks—they are redefining entire business processes, empowering teams to achieve more with less manual effort. This article explores how AI agents and automation tools are reshaping work, highlights some of the latest AI automation platforms, and provides real-world examples of what can be automated using these technologies.

Read more

Tell us about your project

Our offices

  • London
    71-75, Shelton Street,
    Covent Garden, London